Dubai, UAE — du, a leading telecom and digital services provider in the UAE, has announced the launch of “Ultimate Plans,” an innovative suite of digital solutions developed to enhance productivity, bolster digital presence, and strengthen security for small and medium-sized enterprises (SMEs). This new offering, in collaboration with Microsoft, integrates advanced productivity and security tools specifically designed to accelerate business growth and foster digital transformation in the SME sector.
The launch of Ultimate Plans reflects du’s commitment to supporting UAE’s SMEs by providing tailored digital solutions that address the evolving challenges of the modern business landscape. Karim Benkirane, Chief Commercial Officer at du, expressed enthusiasm about the launch: “We are thrilled to introduce Ultimate Plans, representing a significant leap in supporting SMEs. By integrating Microsoft 365 into our offerings, we equip businesses with powerful tools and comprehensive security to drive digital transformation and operational excellence. Our goal is to offer a holistic solution that meets the dynamic needs of SMEs and helps them thrive in a competitive environment.”
Ultimate Plans: A Comprehensive Solution for SMEs
The Ultimate Plans offer a range of digital tools designed to help SMEs operate efficiently and securely. The plans include internet speeds from 200 Mbps to 1 Gbps, bundled internet and voice services, and essential hardware such as lines and cordless phones to ensure seamless connectivity. To establish a strong digital presence, SMEs will receive a free .ae domain and an e-Commerce Starter Kit for the first year. Security features include antivirus licenses and an inbuilt firewall for comprehensive data protection.
With Microsoft 365 Business Basic licenses included, SMEs gain access to essential productivity tools. The Ultimate Plans also offer flexibility with a variety of add-ons and inclusive national and international calling minutes, making them adaptable to specific business needs.
Empowering SMEs Through Microsoft 365 Integration
The collaboration between du and Microsoft introduces Microsoft 365 to the Ultimate Plans, giving SMEs access to cloud storage, collaboration tools, and advanced security features. “Our collaboration with du marks a pivotal step in delivering innovative solutions to SMEs in the UAE,” stated Ahmed Hamzawy, Chief Partnership Officer at Microsoft UAE. “By integrating Microsoft 365 into du’s Ultimate Plans, we provide businesses with essential tools and security to operate efficiently and grow. We are excited to support SMEs in their digital journey and help them unlock their full potential with advanced cloud solutions and intelligent productivity tools.”
The Microsoft 365 integration offers features designed to streamline business operations, including a 50GB mailbox, custom email domains, and Microsoft Teams for seamless communication. Each user also gains access to desktop apps such as Outlook, Word, Excel, PowerPoint, and OneNote, as well as 1TB of OneDrive storage, ensuring secure, accessible data management. Additionally, advanced security features, including phishing and ransomware protection, further safeguard business operations. Copilot for M365 provides intelligent assistance, offering context-aware suggestions to boost productivity and decision-making.
About du
As a core entity under Emirates Integrated Telecommunications Company (EITC), du is instrumental in driving the UAE’s economic, social, and digital transformation. With a focus on innovative telecom solutions, du serves millions across consumer and enterprise segments, providing Smart City infrastructure, enterprise ICT solutions, secure data services, and cutting-edge home entertainment. Dedicated to shaping a more connected future, du is a trusted telecom and ICT leader within the UAE.
For more information, visit du.ae.
