Dubai, January 13, 2025 — Halo AI, the innovative platform reshaping how brands and creators collaborate, announced the successful closing of a $6 million seed funding round. Led by Raed Ventures and Shorooq, the round also saw participation from strategic investors, including former C-level executives from Snapchat, leaders from Microsoft and Airbnb, senior executives from Amazon, and pioneering investors behind gaming industry unicorns.
The announcement was made during the 1 Billion Pitches competition at the 1 Billion Followers Summit, highlighting Halo AI’s mission to enable efficient, scalable collaborations between brands and creators. The investment will accelerate Halo AI’s global expansion, building on its successful launch in Saudi Arabia with immediate plans for Dubai and Kuwait, and rapid scaling across MENA, Europe, and North America.
Halo AI’s cutting-edge technology, developed by industry veterans from AWS, Meta, and Snapchat, has already secured partnerships with prominent brands such as Kitopi, ToYou, 1/2M, and Syarah. With its advanced AI capabilities, Halo AI offers solutions to critical inefficiencies in the $250 billion global creator economy, which is projected to nearly double by 2027.
Transforming Brand-Creator Collaborations
Halo AI’s platform has achieved remarkable results in its initial months of operation, boasting a 97% campaign completion rate compared to the industry average of 65%. Campaigns can go live within just 48 hours, and creators are guaranteed payment within 72 hours—a first in the region.
“After decades of building ad products at Meta and Snapchat, we recognized that traditional approaches couldn’t solve the inefficiencies in creator marketing,” said Vito Strokov, Co-Founder and CEO of Halo AI. “Our agentic AI operates as an intelligent partner, making autonomous decisions about creator-brand matches, optimizing campaign performance in real-time, and consistently delivering breakthrough results. Unlike traditional automation tools, our AI actively thinks, learns, and adapts to each brand’s unique needs, reducing manual work by 85% while delivering industry-leading performance metrics.”
Investor Confidence
“The creator economy represents one of the most dynamic and transformative opportunities of our time, but it has long struggled with inefficiencies in scaling meaningful brand-creator collaborations,” said Tina Daher, Principal at Shorooq. “Halo AI’s pioneering technology is a game-changer, bringing unmatched precision, scalability, and efficiency to this space. We’re excited to support their vision to redefine how brands and creators connect, unlocking unprecedented value globally.”
“The creator economy is booming, and brands are seeking authentic connections with their audiences,” added Wael Nafee, General Partner at Raed Ventures. “Halo AI’s AI-powered platform is transforming how partnerships are formed and executed. We’re proud to lead their funding round and are confident they will become a definitive platform in this rapidly growing market.”
Future Outlook
As the global creator economy is projected to reach $480 billion by 2027, with 84% of brand deals occurring in the small and medium creator segment, Halo AI is poised to capture significant market share. Its AI-driven solutions offer scalable collaborations, improved quality, and reduced costs, setting a new standard for the industry.
With this funding, Halo AI is well-positioned to lead the evolution of brand-creator partnerships and redefine the possibilities within the creator economy.
