Dubai, UAE – November 13, 2025: Noum, a UAE-based HR tech company, has unveiled its AI-driven hiring infrastructure aimed at helping organisations across the GCC transition toward skills-first recruitment. The launch comes as 86% of employers in the region report skill shortages and 78% plan to expand hiring efforts in 2025.
Founded and led by Sarkis Atanesov, Noum is redefining how organisations hire in an era of automation and digital transformation. The platform is designed to streamline the end-to-end hiring process — from role planning to interview analysis — while aligning with the UAE’s broader economic vision and talent competitiveness goals outlined in the Jobs of the Future report by the Dubai Department of Economy and Tourism and the Knowledge and Human Development Authority (KHDA).
“Hiring should be about human connection, not coordination,” said Sarkis Atanesov, Founder and CEO of Noum. “We built Noum to empower companies to hire with intention, eliminating inefficiencies while unlocking better candidate experiences and long-term team fit.”
Noum’s AI-native platform addresses key challenges across the hiring funnel through:
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Planning: Automated role scoping and skill-based profiling
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Interviewing: Smart scheduling, real-time question guidance, and structured templates
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Analyzing: Post-interview scoring, decision support, and behavioural signal insights
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Feedback: Automated yet personalised feedback to strengthen employer branding
By embedding AI throughout the recruitment process, Noum supports Dubai’s digital transformation agenda, which anticipates that up to 25% of current work tasks may be automated by 2027.
The platform’s mission is closely aligned with Dubai’s D33 vision, which aims to position the city among the world’s top three destinations for business and talent. With over 65,000 Emiratis expected to join the private sector by 2033, the Jobs of the Future report highlights the growing need for advanced tools that foster reskilling, tech-enabled hiring, and agile workforce development.
With its modular architecture and fast onboarding, Noum is already being adopted by high-growth companies and forward-thinking HR leaders seeking scalable and intelligent hiring infrastructure.
“We don’t want to be another HR tool,” added Atanesov. “We’re building the connective tissue between data, humans, and opportunity. The future of hiring isn’t about volume; it’s about clarity, precision, and purpose.”
