PayFast Becomes The First Payment Gateway to Partner with Google Pay in Pakistan

Karachi, March 13, 2025 – PayFast, a leading State Bank-licensed PSO/PSP and MSP for Raast P2M payments in Pakistan, has unveiled an exciting partnership with Google Pay, making it the first fintech in the country to launch this innovative payment solution. This milestone brings seamless, secure, and fast transactions to online shoppers, allowing them to check out with Google Pay on their favorite eCommerce platforms powered by PayFast. With this partnership, PayFast merchants can now offer their customers a frictionless payment experience, enhancing convenience and security in digital transactions. Google Pay enables users to store their card details securely and make quick payments without manual card entry, significantly reducing checkout times and improving user satisfaction. Additionally, Google Pay is seamlessly integrated with the Google Wallet app, allowing users to manage all their payment methods and transactions from a single platform. With Google Pay, users can:

• Make fast and secure payments at online stores.
• Pay bills directly from their smartphones.
• Link their bank accounts or cards for easy transactions.

This integration ensures that consumers can rely on Google Pay for all their digital payment needs, making everyday transactions simpler and more convenient. Adnan Ali, CEO of PayFast, stated: "This partnership is a significant step towards our mission of simplifying digital transactions and empowering businesses with innovative payment solutions. With Google Pay, we are making online shopping faster, safer, and more accessible for both merchants and consumers." Mr. Arshad Raza, Chairman of Premier Systems, commented: "The addition of Google Pay to our platform marks a new era of convenience and security in Pakistan’s digital payments landscape. Our goal has always been to drive financial inclusion and provide cutting-edge payment solutions that cater to the evolving needs of businesses and customers alike. We are excited to see the positive impact this will bring to the eCommerce industry." Merchants looking to enable Google Pay on their PayFast accounts can easily integrate the feature through their existing payment setup, ensuring a hassle-free implementation process. PayFast, a leading Pakistani fintech, allows businesses of all sizes to seamlessly accept online payments. Trusted by over half of the eCommerce industry, PayFast boasts a diverse portfolio of more than 7,000 businesses,