JustAd Raises $5mln from angel investor Imad Jomaa to Scale AI-Powered Advertising and Financing Platform

DUBAI, UAE, JustAd, the AI-powered marketing OS, today announced a USD 5 million investment from angel investor Imad Jomaa. The company will use the funding to expand quickly into new markets.

JustAd is a marketing OS: everything marketers need in one place. Teams plan, run and measure their advertising across Meta, TikTok, Snapchat and Google Ads. The platform combines AI-driven campaign analysis with tracking and attribution, product catalog tools and unified reporting. Advertisers see what is working across every channel and can act on it without switching between tools.

JustAd is also the company that invented Advertise Now, Pay Later (ANPL), a financing model built for advertising. With ANPL, a business launches its campaigns today and pays for the media spend later, in installments of up to 12 months. Clients run on certified agency ad accounts across Meta, TikTok, Snapchat and Google Ads, with direct technical support.

The model removes one of the biggest barriers to growth for small and mid-sized advertisers: cash flow. Ad platforms charge as the budget is spent, while the revenue from those ads arrives weeks or months later. Declined or blocked cards pause campaigns and hurt performance. ANPL closes that gap, so a business can scale the campaigns that are working instead of waiting for cash to catch up.

ANPL makes JustAd the first fintech for advertisers: one platform where a business can manage, measure and finance its advertising.

The company built its base in the Middle East and North Africa, working with e-commerce brands, agencies and in-house marketing teams. The new investment takes that model into new markets.

JustAd will use the capital to build local sales and customer success teams in each new market, adapt the product locally, deepen its partnerships with the major ad platforms, and bring Advertise Now, Pay Later to advertisers there.

"Advertising is changing faster than most businesses can follow. AI is taking over how campaigns are built and measured, and budgets are spreading across more platforms every year," said Ahmed Elsayed, Founder and CEO of JustAd.

"We built JustAd by reading where the market is heading and filling the gaps before anyone else sees them. That is how we arrived at Advertise Now, Pay Later, and it is how we will keep building. The next decade of advertising belongs to the companies that give advertisers intelligence and capital in the same place. This investment lets us bring that to new markets, and Imad's backing is a strong vote of confidence in our team."

"JustAd is solving two problems every advertiser has: knowing what works, and having the cash to scale it," said Imad Jomaa. "Advertise Now, Pay Later is a new idea that changes how businesses fund their growth, and Ahmed and his team have proven it in demanding markets. I am investing because I believe this model works anywhere businesses advertise. Taking it into new markets is the natural next step."

JustAd plans to begin onboarding customers in its first new markets in early 2027.