Visa Showcases AmwalPay: Omani Innovation in the Middle East’s Unified Payments Landscape

Muscat — Visa has published a case study featuring AmwalPay, a payment service provider (PSP) licensed by the Central Bank of Oman, exploring how its unified platform brings online and in-store payments together to simplify merchant operations and enhance the customer experience.

The study highlights AmwalPay’s collaboration with Visa to expand payment acceptance through Card Present Connect, Decision Manager and gateway processing, connecting eCommerce and physical store payments through a single platform.

AmwalPay offers an integrated suite of solutions on one platform, including a payment gateway, Pay by Link, POS terminals and a Terminal Management System (TMS), alongside transaction monitoring and fraud management, settlement and reconciliation, split payments, a Merchant Portal and a Merchant App. This integration reflects a pioneering approach to unified payments in the region, connecting payment acceptance, management and visibility within one ecosystem.

Visa highlighted AmwalPay’s delivery of Oman’s first card-present POS solution deployed on Visa infrastructure by a licensed local payment service provider.

The unified platform helps merchants reduce the complexity of managing separate systems, streamline onboarding and gain a consolidated settlement view across payment channels, supported by responsive local expertise.

Publication on Visa’s global website puts a spotlight on Omani fintech innovation and provides AmwalPay with an international reference to support its visibility among banks, partners and merchants across the region.

Read the case study on Visa’s global website: https://www.visa.com/en-us/thought-leadership/accept-payments/amwal-pay