STARTED PR EXPANDS INTO THE GCC TO CONNECT GULF AND EUROPEAN FINTECH AMBITION

As financial infrastructure across the Gulf continues to develop at pace, Started PR is expanding its GCC activity to help businesses build credibility, tell stronger stories and connect with the right audiences across the region, the UK and Europe.

Started PR, the specialist fintech communications agency, is expanding its GCC activity with a focused offering for businesses operating between Gulf and European markets. The move will be marked at Dubai Future Finance Week 2026, where the Started PR team will be in attendance and Founder and Managing Director Kimberley Waldron will appear on the Innovation Stage on the event’s second day.

 The UAE, Saudi Arabia and Qatar are increasingly important centres for fintech innovation. In the UAE, Dubai’s DIFC Innovation Hub and Abu Dhabi’s Hub71 are helping create the conditions for ambitious financial technology businesses to grow. Qatar FinTech Hub is playing a similar role in Doha, while Saudi Arabia continues to develop a fast-growing fintech ecosystem of its own.

 Started PR will work with both international businesses looking to establish themselves in the GCC and Gulf-based businesses seeking to build recognition in the UK and Europe.

For companies entering the region, the agency will help develop market-entry narratives, establish credibility with relevant audiences and build relationships through a considered communications strategy.

 Kimberley Waldron, Founder and Managing Director of Started PR, said: “There is real momentum in the GCC. The region is investing in the financial infrastructure of the future and producing businesses with the ambition to make an impact far beyond their home markets. Those businesses need a clear and credible story that makes sense to customers, partners, investors and media across different markets.

 Equally, international businesses entering the Gulf need to understand that relationships and relevance come before short-term activity. We see a genuine role for Started as a specialist communications partner connecting the GCC with the UK and Europe. We will bring our experience in fintech, payments and financial infrastructure while working alongside the agencies, ecosystem partners and experts who understand the region best.”

 Started PR will initially take an advisory-led approach, focused on strategic communications, narrative development, market-entry positioning and international profile building. The agency has already established relationships with partners in the region and will maintain a regular presence in Dubai while continuing to build its network across media and the wider fintech ecosystem.

 Additionally, the company has also launched a GCC–Europe Expansion Diagnostic for fintech businesses in the region and international firms planning to enter it. The diagnostic helps teams assess their communications readiness, identify narrative gaps and prioritise the activity needed to build credibility across new markets.

To take the diagnostic, visit gcc-europe-expansion-move.ryan810479.chatgpt.site.