Amman, Jordan — Floward has announced the launch of the Floward Card in Jordan, a prepaid payment card introduced in collaboration with GateToPay and Mastercard, marking a significant step in modernizing gifting traditions across the region.
Cash gifting has long been a deeply rooted cultural practice in the Middle East, commonly exchanged during weddings, graduations, Eid, and other family milestones. With the Floward Card, the company is reimagining this tradition for the digital age by combining the flexibility of a prepaid payment card with the emotional value of a thoughtfully designed gift, complemented by Floward’s signature floral arrangements.
The official launch event took place in Amman, bringing together senior leaders from Floward, GateToPay, and Mastercard. The event was attended by Sayed Abbas Almohri, Chief Financial Officer of Floward, alongside senior representatives from both partner organizations.
Commenting on the launch, Abdulaziz B. Al Loughani, Chairman and CEO of Floward, said:
“The Floward Card respects tradition while making it more relevant for today’s digital age, blending flexibility, elegance, and meaningful gifting.”
Floward’s partners echoed this vision. Mastercard highlighted the importance of strategic partnerships in developing payment solutions tailored to local market needs, while supporting the advancement of digital payments in Jordan. GateToPay emphasized the role of collaboration in delivering secure, scalable, and inclusive fintech solutions that help modernize everyday financial practices.
The launch of the Floward Card in Jordan underscores Floward’s commitment to creating products that honor cultural traditions while offering greater choice, convenience, and freedom in how people give.
Floward confirmed that this is only the beginning. The Floward Card will be rolled out gradually across additional markets, extending this new approach to gifting to customers across the region.
“At Floward, innovation isn’t about changing what matters—it’s about enhancing it,” the company stated.
