Dubai-based restaurant reservation and guest management platform Eat App has raised $10 million in a Series B extension round led by PSG Equity, via its portfolio company Zenchef SAS, as it sharpens its focus on India as a core growth market.
The extension round is larger than Eat App’s original $6 million Series B in 2022, bringing the company’s total funding to date to more than $23 million.
Founded over a decade ago, Eat App serves more than 5,000 restaurants across 92 countries. While the UAE, the US, the UK, and Saudi Arabia have historically been its largest markets, India has emerged as a key growth engine, with the platform scaling to over 2,000 restaurants in the country in just one year.
To accelerate scale, Eat App acquired ReserveGo in mid-2025, a reservation platform built by industry veteran Vijayan Parthasarathy, which was serving more than 1,000 restaurants and processing around 5 million reservations per month. The company also partnered with Swiggy to commercialise its restaurant growth suite in India under the GroMax brand, enabling restaurants to aggregate reservations across platforms and unlock data-driven growth.
India’s food service market is projected to exceed $85 billion by 2028, with dine-in accounting for more than half of total spend. Eat App aims to address fragmented reservation workflows by unifying data from multiple channels into a single system, helping restaurants optimise capacity, improve guest experience, and grow revenue.
