Dubai, UAE – October 20, 2024: Careem Pay is celebrating Diwali in a golden way by offering customers the chance to earn gold when sending remittances to India. From October 20th to October 31st, Careem Pay users who transfer AED 50,000 or more to India will receive a gold voucher worth 1 gram of 24-carat gold, based on rates from October 10th. This special Diwali reward can be redeemed at Careem Pay’s gifting partner, Tanishq Middle East, one of the region’s most renowned gold retailers.
The campaign taps into the long-standing tradition of gold gifting during Diwali, allowing customers who make substantial remittances to their families in India to both support their loved ones and celebrate the cultural significance of gold. Diwali, a festival symbolizing prosperity and new beginnings, sees a rise in gold purchases, especially on Dhanteras, the first day of the celebration, making this initiative particularly meaningful for Indian expatriates.
Mohammad Elsaadi, Vice President of Careem Pay, remarked: “We wanted to go beyond the usual promotions for our customers celebrating Diwali this year. Gold holds a special place in the hearts of many during this festive time, and we’re proud to contribute to such a cherished tradition. Through this campaign, we’re expressing our appreciation for the trust that thousands of people place in our remittance service, offering them a meaningful gift for their families.”
Diwali often sees a significant increase in remittances from the UAE to India, as families send money home to support loved ones during the festive season. Careem Pay’s remittance service enables UAE customers to make instant transfers to major corridors, including Pakistan, India, the UK, and the Philippines. This service has become an essential lifeline for expatriates who rely on it to send funds back home quickly and securely.
As of 2024, India remains the world’s largest recipient of remittances, receiving an estimated $135 billion annually. The UAE plays a crucial role in this, contributing nearly 18% of the total inflows. With over 3.5 million Indian expatriates residing in the UAE, the country stands as the largest single source of remittances to India from the Gulf region.
In line with its goal of providing seamless financial solutions, Careem Pay plans to expand its international remittance services to cover additional key remittance corridors in the coming months.
About Careem
Careem is building “the everything app” for the greater Middle East, simplifying tasks from transportation and food delivery to managing payments. Established in 2012, Careem has empowered over 2.5 million Captains, served more than 70 million customers, and created a platform for entrepreneurs to scale their businesses. The company operates in over 70 cities across 10 countries, spanning regions from Morocco to Pakistan.
For more information, visit: www.careem.com
