October 28, 2024 — Tamara, a leading Buy Now, Pay Later (BNPL) provider in Saudi Arabia, has announced a new strategic partnership with Geidea, one of the region’s largest fintech companies, aimed at transforming payment solutions for merchants across Saudi Arabia and the United Arab Emirates. This collaboration will streamline and expedite the onboarding process for Geidea merchants, both in-store and online, while enhancing the range of payment options available to customers in these key markets.
The partnership agreement was signed during the Seamless event in Saudi Arabia by Abdullah Faisal Al Othman, Founder and Chairman of Geidea, and Abdulmajeed Alsukhan, Co-founder and CEO of Tamara. This milestone underscores both companies’ commitment to improving the payment experience by offering more flexible, user-friendly options to businesses and consumers.
Abdulmajeed Alsukhan shared his enthusiasm about the collaboration, stating, “Our partnership with Geidea is a significant step toward making modern, flexible payment solutions more accessible to merchants across the region. We look forward to empowering businesses with streamlined onboarding processes and seamless payment options that will enhance the customer experience.”
With a combined focus on driving digital transformation and elevating customer convenience, Tamara and Geidea aim to expand their network of merchants while fostering growth and innovation in the fintech space across KSA and UAE. This alliance reflects a shared vision of making financial technology more adaptable, fast, and inclusive in one of the fastest-growing markets globally.
