In a significant move to bolster the financial payments ecosystem in the United Arab Emirates (UAE), Mastercard has joined forces with ABHI, a leading embedded finance platform backed by Hub71.
This collaboration aims to revolutionize the accessibility of financial services, particularly for ABHI’s Earned Wage Access (EWA) users, by introducing Mastercard-powered Salary Advance Cards.
Through this partnership, ABHI users will gain seamless access to both domestic and international online payments, leveraging Mastercard’s cutting-edge technology.
The integration of Mastercard’s solutions into ABHI’s platform marks a pivotal step towards modernizing the payment infrastructure and fostering a secure digital economy.
Omair Ansari, Co-Founder and CEO of ABHI, expressed enthusiasm about the collaboration, emphasizing its potential to redefine financial empowerment.
He highlighted the introduction of Salary Cards as a transformative tool that enables users to conduct transactions with unparalleled ease.
Gina Petersen-Skyrme, VP and Country Business Development Lead, UAE & Oman at Mastercard, underscored the company’s commitment to driving financial inclusion through innovative payment solutions.
She emphasized the partnership’s role in connecting ABHI’s customers to Mastercard’s extensive global payments network, thereby enhancing their financial flexibility.
Since its establishment in 2021, ABHI has emerged as a prominent player in the fintech landscape, earning recognition as one of the Future 100 companies in the UAE.
The company’s innovative suite of products and services, including EWA, payroll solutions, and SME financing, has positioned it as a pioneer in the industry.
Mastercard, a global technology company in the payments sector, envisions a digital economy that benefits everyone, everywhere.
Through secure data and networks, Mastercard aims to unlock new opportunities for individuals, financial institutions, governments, and businesses worldwide.
The strategic alliance between Mastercard and ABHI signifies a commitment to strengthening the digital payment infrastructure, facilitating future transaction expansion, and promoting financial inclusivity in the UAE and beyond.
About Mastercard
Mastercard (NYSE: MA) is a global technology company dedicated to powering an inclusive, digital economy. With connections across more than 210 countries and territories, Mastercard’s innovations and solutions make transactions safe, simple, smart, and accessible, unlocking priceless possibilities for all.
About ABHI:
ABHI is a fintech company at the forefront of the embedded finance revolution, providing a comprehensive suite of solutions, including Earned Wage Access, Payroll Processing, Payroll Financing, and SME Financing.
Recognized for its groundbreaking initiatives, ABHI has partnered with over 550 companies, impacting more than 750,000 lives and driving economic growth in the MENAP region.
Dedicated to innovation and accessibility, ABHI is committed to delivering innovative financial solutions to individuals and businesses globally.
