Abu Dhabi, UAE – ADNEC Group has announced a strategic information technology partnership with Qode, a prominent player within Abu Dhabi’s Hub71, to elevate the digital experience for the Abu Dhabi and Al Ain Summer Sports 2024 edition. This collaboration has introduced cutting-edge venue management solutions, transforming the registration, booking, and sales processes to enhance visitor engagement.
Through this partnership, ADNEC Group has integrated Qode’s innovative platform, QPortal, into its operations, streamlining various aspects of the event. QPortal, a comprehensive app and platform, has facilitated easy access to a wide array of sports offerings, ensuring a smoother, more flexible booking experience for visitors. This has significantly improved customer interactions, making it easier for participants to book and engage with the sports events.
Humaid Matar Al Dhaheri, Managing Director and Group CEO of ADNEC Group, expressed his enthusiasm for the partnership, stating, “Our collaboration with Qode is a key element of our strategy to enhance operational efficiency and improve the participant experience at all ADNEC events. This initiative underscores our commitment to leveraging advanced technology to deliver exceptional event experiences for visitors at our venues.”
Al Dhaheri further highlighted the importance of supporting national companies, noting, “We are proud of the strides made by UAE companies in the digital services sector. This partnership not only enhances our event offerings but also contributes to the growth of Abu Dhabi’s tech ecosystem, solidifying the city’s position as a hub of creativity and innovation in the region.”
Ahmed Eisa Al Qubaisi, Founder and CEO of Qode, echoed these sentiments, saying, “This partnership showcases the innovative spirit and technical excellence of UAE companies, proving our capability to compete on both regional and international levels. We are delighted to support the Abu Dhabi and Al Ain Summer Sports by enhancing their digital presence and operational efficiency with our technology, setting a new standard of success and excellence.”
The collaboration has also improved ADNEC Group’s data capture capabilities, providing deeper insights into customer behavior and enabling more efficient processing of analytics. This integration across all digital and physical touchpoints has reinforced ADNEC’s position as a leader in delivering seamless event experiences.
About ADNEC Group:
ADNEC Group is a global leader in business and leisure tourism, renowned for its state-of-the-art venues and commitment to excellence. With a footprint spanning the UAE, UK, Germany, and France, the Group operates multi-award-winning venues such as ADNEC Centre Abu Dhabi and ExCeL London. ADNEC Group is dedicated to sustainable growth and innovation, driving significant economic impact and supporting numerous jobs across its seven key business clusters.
About Qportal:
QPortal is an all-in-one venue management solution designed to empower businesses in the sports, entertainment, leisure, and cultural sectors. Offering tools for online booking, CRM, analytics, and more, QPortal is fully customizable to meet the specific needs of its clients, optimizing operations for success in a competitive industry.
About Abu Dhabi Summer Sports and Al Ain Summer Sports:
Organized by Capital 360 Event Experiences, part of ADNEC Group, Abu Dhabi Summer Sports and Al Ain Summer Sports provide premier sports experiences with state-of-the-art facilities. These events are dedicated to promoting health and wellness, enriching the lifestyle of the community.
For more information, visit www.adnecgroup.ae and www.qportal.io.
