Mastercard and Tap Payments Unveil Global-First Click to Pay with Payment Passkey’ Service for UAE E-Commerce

Dubai, United Arab Emirates, 12 November 2024Mastercard has joined forces with Tap Payments, a leading payment technology provider in the Middle East and North Africa, to introduce the world’s first ‘Click to Pay with Payment Passkey’ service. This innovative solution promises to enhance the security and convenience of online shopping by eliminating the need for traditional passwords and One-Time Passwords (OTPs), and instead enabling fast and secure biometric authentication.

The Mastercard Payment Passkey service, powered by Click to Pay and Tap Payments’ robust infrastructure, uses device-based biometric authentication methods, including fingerprint and facial recognition. By replacing OTPs and passwords, the new system not only accelerates the checkout process but also offers advanced protection against fraud. According to Mastercard’s research, 90% of consumers worldwide find biometrics to be both more secure and convenient than passwords. Through Payment Passkeys, customers can complete transactions with ease, knowing that their payment data is securely tokenized and inaccessible to third parties.

“Our partnership with Tap Payments introduces a new standard in secure, seamless online transactions. By integrating Click to Pay with Payment Passkey, Mastercard is elevating the e-commerce experience, ensuring shoppers can transact confidently with ease, supported by technology that prioritizes both security and convenience,” said Maria Parpou, Executive Vice President, Mastercard Gateway.

Consumers can now enjoy faster transactions by selecting their securely stored Mastercard with a single click at checkout. Returning customers are automatically recognized via their device or email address, allowing for a frictionless shopping experience.

Ali Abulhasan, Co-Founder and CEO of Tap Payments, commented on the collaboration: “At Tap Payments, we are committed to providing our customers with unparalleled payment experiences. We believe every digital transaction represents a moment of trust between merchants and shoppers, which is why we continue to implement robust security measures. Our latest collaboration with Mastercard pushes the boundaries of innovation in e-commerce, making online payments easier, faster, and more secure than ever.”

The UAE launch marks the initial rollout of this service, with plans to expand across Eastern Europe, the Middle East, and Africa. By integrating Payment Passkey with industry standards established by EMVCo, the World Wide Web Consortium (W3C), and the FIDO Alliance, Mastercard is setting a new benchmark for security and efficiency in digital transactions.

About Mastercard

Mastercard operates across more than 200 countries and territories, working alongside partners to foster a sustainable economy that benefits everyone. Through cutting-edge digital payment solutions, Mastercard makes transactions secure, simple, and accessible, driving growth for individuals, businesses, and governments globally.

For more information, visit www.mastercard.com.

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