Ruya Parters with LuLu Exchange to Enhance Customer Convenience Across UAE

Dubai, UAE – August 5, 2024 – ruya is thrilled to announce the signing of a Memorandum of Understanding (MOU) with LuLu Exchange, marking a significant step towards enhancing convenience for Ruya customers. This strategic partnership will enable Ruya customers to make instant, free cash deposits at over 140 LuLu Exchange centres across the UAE.

With this collaboration, ruya customers can now deposit cash directly into their accounts through LuLu Exchange Customer Engagement Centres, providing seamless access to financial services across the UAE. The partnership agreement was formalized by LuLu Exchange CEO Thampi Sudarsanan and Ruya CEO Christoph Koster, in the presence of LuLu Financial Holdings Managing Director Adeeb Ahamed and senior management from both companies.

“We are committed to providing the best services to our customers, and this partnership with LuLu Exchange ensures that we deliver on that promise,” said Christoph Koster, CEO of ruya. “Our customers will now benefit from the extensive network of LuLu Exchange centres, making financial transactions more accessible and convenient.”

Thampi Sudarsanan, CEO of LuLu Exchange, expressed his enthusiasm for the collaboration, stating, “We are excited to partner with Ruya to offer our customers even more convenience. This agreement aligns with our mission to provide innovative and customer-centric financial solutions.”

Adeeb Ahamed, MD of LuLu Financial Holdings, added, “This partnership underscores our commitment to expanding our services and creating value for our customers. We look forward to working closely with Ruya to achieve our shared goals.”

The partnership between ruya and LuLu Exchange represents a significant milestone in the ongoing effort to enhance financial inclusion and accessibility for customers across the UAE.

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