AdalFi has announced two leadership appointments aimed at GCC scale. The company named Ian Read as Head of Credit Excellence and Emre Unlusoy as Head of Sales for MEA. The strategy speaks to a UAE market where DIFC and ADGM institutions are accelerating digital transformation and prioritizing measurable outcomes in lending.
Read brings three decades of global risk leadership with experience at FICO, SIMAH, Qarar and Experian. After stress testing AdalFi’s risk stack he concluded the platform defines a new frontier for digital credit. Now leading Credit Excellence he will oversee model governance, ensure calibration integrity and champion customer outcomes for bank partners.
Unlusoy has 20+ years across software and financial services with senior roles at FICO, Provenir, SAS, Experian and VeriPark. He has helped banks in the UAE, KSA and Turkey adopt modern decisioning and credit infrastructure. At AdalFi he will drive MEA sales, align executive stakeholders and convert pilots into production programs with speed and clear ROI.
Why this matters for UAE banks is simple. Better underwriting meets faster enterprise rollout. Read sharpens the science so approvals are fair and accurate. Unlusoy scales adoption with a commercial motion tuned for GCC procurement, integration and compliance. The result is stronger portfolio performance, faster time to yes and improved customer experience.
AdalFi’s platform powers instant lending journeys that remove manual steps and give banks real-time visibility into risk. With Credit Excellence established and MEA sales leadership in place, AdalFi is doubling down on three things institutions value most. Data-driven models, rapid implementation and transparent performance metrics. This fits a UAE landscape where open finance, AI decisioning and digital onboarding are now table stakes.
The appointments also point to international momentum. AdalFi is expanding across MEA, strengthening partnerships and bringing its technology to new markets. For banks evaluating platforms the takeaway is clear. AdalFi is building a stack where excellence in risk aligns with enterprise-grade execution.
