Riyadh, Saudi Arabia – String, a Saudi-based marketing automation platform, has successfully closed a $533K pre-seed investment round, backed by a group of angel investors. This funding marks a significant milestone in the startup’s journey to revolutionize marketing automation and customer engagement across the MENA region.
Founded in 2023 by Tariq Tailakh and Muayad Qanadilo, String offers businesses automation, omnichannel communication, AI-driven insights, and intuitive marketing tools to streamline workflows and enhance customer interactions. The platform caters to a wide range of industries, including healthcare, real estate, e-commerce, and automotive, helping businesses increase customer retention and boost revenue.
String originated from The King Saud University’s CODE Lab incubator, Center of Digital Entrepreneurship, in 2024. With its roots in innovation, the company aims to provide advanced technological solutions that empower businesses to scale efficiently and drive meaningful customer engagement.
“We are thrilled to have successfully closed this funding round. It’s more than just an investment—it’s a testament to the belief in our vision and the impact String is set to create,” the founders stated. “A heartfelt thank you to our investors, partners, and dedicated team for making this possible. The journey has just begun.”
With this fresh capital, String plans to accelerate its growth, enhance its technological capabilities, and expand its presence across the MENA region, further solidifying its position as a leading player in marketing automation.
