Dubai, UAE – Zywa, a digital money management app tailored for students aged 6 to 25, has announced a landmark partnership with Shukran, one of the MENA region’s largest retail loyalty programs. This collaboration aims to enrich the financial and lifestyle experience of Gen Z and their families by integrating Zywa’s innovative platform with Shukran’s extensive retail network.
Through this partnership, Zywa users will gain access to an expanded range of benefits, including exclusive gift cards, offers, and rewards across prominent brands such as Centrepoint, Max Fashion, Home Centre, Splash, Shoemart, Lifestyle, and Emax. This integration represents a major step forward in creating a more seamless and rewarding digital experience for young consumers in the region.
A Focus on Gen Z and Family Engagement
Zywa offers a mobile-first approach to money management, designed to meet the spending habits and preferences of Gen Z. With this partnership, Zywa is poised to deliver enhanced value to students and their families, offering personalized promotions and streamlined payment options.
“Our partnership with Shukran significantly strengthens our presence in the MENA region and enhances our value proposition for Gen Z,” said Nuha Hashem, Co-Founder of Zywa. “By combining shopping, lifestyle, and digital payments, we’re building a unique ecosystem that simplifies life and brings added rewards to students and their families. It’s a vital step in our mission to become the go-to platform for ‘all things money’ for young people in the region.”
Boosting Loyalty Through Rewards and Exclusive Offers
The collaboration introduces new benefits to Zywa’s users under the Shukran program. Students will have the opportunity to earn Shukran Gift Cards by engaging in various activities and campaigns on Zywa, redeemable across Landmark Group’s stores.
James Dickson, Chief Product Officer at Landmark Group, shared, “We’re thrilled to partner with Zywa to deliver more value to our younger members and their families. This collaboration blends Shukran’s loyalty benefits with Zywa’s dynamic platform, creating a comprehensive ecosystem that caters to today’s tech-savvy youth.”
A Broader Vision for the Region’s Financial Ecosystem
Zywa’s partnership with Shukran signifies a strategic expansion within the MENA market, building on its commitment to delivering financial empowerment to tweens, teens, and young adults. Beyond payment solutions, Zywa is creating a lifestyle-centric digital experience that integrates shopping, rewards, and financial management into one seamless platform.
For Shukran, which boasts over 13 million loyal members, the partnership is an opportunity to engage the younger demographic and their families. Shukran members who use Zywa will gain access to exclusive perks, including buy-one-get-one (BOGO) deals, free online delivery, and exclusive offers through an expanded, gamified rewards system.
About Landmark Group
Founded in 1973, Landmark Group is a retail and hospitality conglomerate with a presence in 17 countries, including the Middle East, Africa, and India. Headquartered in the UAE since 1990, the Group operates over 2,200 outlets and 21 homegrown brands across multiple categories such as fashion, home, and electronics. Landmark Group also provides leisure and hospitality services and operates Omega Logistics and Logistiq, the MENA region’s largest privately-owned logistics hub.
With over 35 million active loyalty members and a workforce of 53,000, Landmark Group remains committed to delivering value and customer satisfaction. Since 2017, it has been certified as a Great Place to Work (GPTW).
About Zywa
Zywa is the largest fintech platform for Gen Z in the UAE, enabling users aged 10 to 30 to manage, spend, save, and send money seamlessly. Zywa also offers a Mastercard that can be used both locally and globally, and is backed by prominent investors, including Goodwater Capital, Y Combinator, and Dubai Future District Fund. The platform is also supported by Hub71 and Mastercard.
For additional information, visit Zywa’s website at www.zywa.co or follow Zywa on LinkedIn.
Media Contacts:
Zywa
Tanya Bharti
Email: partnerships@zywa.co
Landmark Group
Nishita Charles
Email: nishita.charles1@landmarkgroup.com
