and a Moroccan Business Angel in the Sports industry with public honor Loans from Tamwilcom and Near East Foundation.
Casablanca January 9th 2025
We are thrilled to announce Witamax’s $600K pre-seed investment in Washminute, a groundbreaking Moroccan startup revolutionizing the smart car wash industry! Alongside Tamwilcom and a visionary business angel from the Moroccan sports industry, this marks Witamax’s very first step into the clean tech sector, and we couldn’t be prouder.
Why Washminute?
Washminute is addressing one of Morocco’s and the world’s most pressing challenges—water conservation amid increasing hydric stress. By introducing innovative, water-efficient car wash solutions, Washminute is transforming car washing into a rapid, eco-friendly process that conserves resources while providing convenience.
In just seven months, Washminute has grown its monthly revenue by 30%, expanding its services to 7 sites across Casablanca, Marrakech, and Agadir. This impressive growth demonstrates the scalability and market demand for sustainable car wash solutions.
Accelerated Growth & Prestigious Recognitions
Washminute’s remarkable journey has been supported by numerous prestigious programs and awards, showcasing its potential as a clean tech leader:
– Incubated at Technopark, a hub for innovative Moroccan startups.
– Member of the 3rd Act cohort designed by SB3S as part of the Innov Invest fund. leading Moroccan player supporting WashMinute in the pre-acceleration, acceleration and post-investment segments in Morocco and Africa
– Finalist of the Orange Social Entrepreneur Award, recognizing their impactful and sustainable business model
– Awarded by BMCI BNP Paribas in Morocco for their innovative and sustainable approach to car washing.
– Selected for the UNDP Accelerator Program, in partnership with Flat6Labs and the Danish Ministry of Foreign Affairs, further cementing their reputation as a climate-conscious innovator.
– Included in the cohort of the Growing the Youth Climate Incubator Program, organized by NEAR East Foundation and Emerging Business Factory, reinforcing their commitment to addressing climate challenges
Impact Beyond Business
Washminute is not only innovating but also creating lasting impact by integrating inclusion, economic empowerment, and upskilling into its growth:
– Actively recruiting and training washmen, creating employment opportunities and fostering social inclusion as the company scales.
– Washminute Academy is proving crucial for upskilling, offering training to employees and partners in key areas, ensuring they grow alongside the company.
Shaping Morocco’s Clean Tech Future
Co-founded by Jean Baptiste Kouatche and Ishak Afrit, both graduates of HEC Paris and Polytechnique, Washminute embodies the bold entrepreneurial spirit Morocco needs to tackle pressing environmental and economic challenges. Their vision of scaling operations across the Kingdom and the MENA region aligns perfectly with Witamax’s mission to support startups addressing critical sustainability issues like hydric stress.
We are proud to support Washminute’s mission to transform car washing into a smart, eco-friendly service that creates jobs, conserves resources, and sets a benchmark for clean tech innovation in Morocco and beyond.
About Witamax: First private backed VC in Morocco focused on pre-seed and seed tech investments with strong growth perspectives in morocco and regionally
Contact: Hiba MRANI ALAOUI – hiba.mrani-alaoui@witamax.com / +212664203025