Middle East — In a move set to reshape customer engagement and personalization in the financial services industry, Cobi, a pioneering AI-native platform, has officially announced a strategic partnership with Mastercard, one of the world’s most iconic and trusted financial technology brands.
This partnership marks a significant step in bringing ultra-personalized customer experiences to banks, fintechs, and merchants across the Middle East and beyond. The collaboration will enable Mastercard’s ecosystem partners to leverage Cobi’s cutting-edge AI-powered intelligence to better understand customer behaviors, unlock new revenue opportunities, and take real-time action—all from a single platform.
“For ultra-personalization, you get Cobi. For everything else, there’s Mastercard.”
The alliance was catalyzed by a shared vision between Cobi’s founding team and Mo Madkour, a respected thought leader and change-maker in the Middle Eastern fintech landscape. What began as a single phone call quickly evolved into a joint mission to solve some of the industry’s most pressing challenges using deep technology and data intelligence.
“From the beginning, we knew there was incredible synergy,” said , the founder at Cobi. “With Mo’s leadership and Mastercard’s commitment to innovation, we’ve not only aligned on the vision—we’ve already deployed AI-native solutions to multiple customers within Mastercard’s ecosystem.”
Key Objectives of the Cobi x Mastercard Partnership:
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Enhance Decision-Making for Product & Growth Teams: Address the current challenges of scattered data and delayed insights by enabling real-time understanding of profitable segments and customer profiles.
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Deliver End-to-End Intelligence: Cobi’s platform makes it seamless to analyze transactional behavior, uncover growth opportunities, and act—all in one place.
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Accelerate Market Impact: With Mastercard’s global scale and trust, Cobi’s deep personalization engine will reach new heights, supporting fintechs in unlocking the potential of underutilized data.
What to Expect from This Alliance:
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AI-Powered Personalization to adapt customer journeys in real-time and ensure smoother payment flows.
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Smarter Engagement Strategies driven by actionable insights and tools designed to deepen customer relationships.
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Scalable Deep Tech Deployments to help fintechs and merchants serve targeted segments with speed and precision.
“This collaboration is about more than technology,” said a spokesperson from Cobi. “It’s about value creation at every level—access, trust, and measurable outcomes for the companies we support and the customers they serve.”
Special Thanks
A heartfelt thanks was extended to Mo Madkour for his visionary leadership in bringing this partnership to life. Gratitude was also shared for the support and collaboration from Mastercard’s stellar team, including Jen Premisler, Hassan Akbar, Sirine Fadoul, Omar El Sabaa, Francesko Hysaj, and Yogesh Adav.
As the partnership takes off in the Middle East, both companies are committed to scaling their impact globally—driving innovation, personalization, and smarter growth in financial services.
