The oldest myth in investing meets the UAE’s lowest-cost entry point of the year.
The UAE summer has a rhythm. The heat clears the calendar. Evenings stretch out. The relentless pace of the year quietly pauses and for the first time in months, there’s actually time to think.
For a lot of people, that means finally getting around to the financial decisions that kept getting pushed to “next week.” The portfolio they meant to start in January. The halal investing research they bookmarked and never read. The question they keep meaning to ask: where do I actually begin?
This is that moment.
The Market Myth Worth Killing
Here’s what most people assume: summer is dead season for markets. Institutions go quiet, returns slow down and serious investors wait until autumn.
The data disagrees. Over the last 50 years, the S&P 500 delivered positive returns during the summer months in 38 out of 50 years, averaging 4.25% between May and October. The “sell in May and go away” rule only worked in 12 of the past 50 years. The market isn’t waiting for September. It never was.
Every month out of the market is a month your money isn’t working. Compounded over years, the habit of waiting is one of the most expensive decisions most people never notice they are making.
“The biggest barrier to long-term wealth building is never starting,” said Ramesh Murthy, Senior Executive Officer of CUSP Wealth. “Summer is when most people put it off. We built this offer to remove every remaining reason to wait.”
The CUSP Wealth Summer Offer
From 20 May to 20 August 2026, CUSP Wealth is reducing its annual portfolio advisory fee from 0.75% to 0.25%: three times lower than standard, and lower than any competing platform in the market.* Both conventional and Shariah-compliant portfolios qualify.
Investors who start during this window also receive three complimentary sessions with a financial advisor in their first year.
Minimum to start: $25. Zero trading fees.
A UAE-Based Platform Built for This
CUSP Wealth is the UAE’s first AI-powered investment platform to receive an official Shariah certification (Fatwa) from Amanie Advisors, with stock and ETF screening powered by Zoya. Regulated by the Dubai Financial Services Authority (DFSA), the platform combines robo-advisory technology with access to human financial advisors and institutional-grade guidance, from $25 deposits.
“The markets are open. The fees are the lowest they have ever been. The calendar, for once, is clear,” said Ramesh Murthy. “This summer, we want to make it impossible to say the timing isn’t right.”
The market does not take the summer off.
For more information, visit www.cuspwealth.com or follow CUSP Wealth on Instagram and LinkedIn.
Disclaimer: All claims made within this post are based on our internal research and assessment of publicly available information as of April 2026, substantiated by objective and documented evidence. The reduced annual advisory fee of 0.25% applies only to new money invested into a CUSP Personalised Portfolio between 20 May and 20 August 2026. The standard annual fee of 0.75% applies to investments made outside this period and after the first year as defined in the T&Cs. The +1% deposit bonus applies to your first invested amount. Three complimentary advisor sessions are available during the first year. Both conventional and Shariah-compliant portfolios qualify. Historical backtested data does not represent actual trading. Past performance is not indicative of future results. Investing involves risk. CUSP Wealth Ltd is regulated by the DFSA, Reference No. F011420, with a DFSA-issued Islamic Endorsement. Not available or promoted outside the DIFC. T&Cs apply. No content from Cusp Wealth should be understood as guaranteeing returns, offering risk-free investments, or promising wealth outcomes.
Sources include American Century and Fund Calibre.
