Userguest, a Moroccan startup founded in 2018 that helps hotels optimize their direct revenues, has successfully raised EUR 2.2 million (US$2.4 million) in a seed funding round to fuel its rapid expansion and drive product innovation.
The funding round was led by Al Mada Ventures and included participation from prominent investors such as CDG Invest, Saviu Ventures, UM6P Ventures, Kalys VC, and Plug & Play. Renowned business angels Philippe Limes and Thane Kuhlman also contributed to the round.
Userguest’s platform is a fully automated tool designed to enhance hotels’ revenue generation by curating personalized messages and offering intelligent incentives to website visitors, thereby increasing direct bookings.
“This investment underscores our investors’ confidence in our vision to create an automated tool that optimizes conversions and revenue for hotels. Having solidified our market presence and earned the trust of leading hotel brands, we are now ready to elevate Userguest to new heights, enhancing hotel performance while enriching the user experience, benefiting both hoteliers and travelers alike,” said Hicham Benyebdri, co-founder of Userguest.
Yassine Soual from Al Mada Ventures expressed his enthusiasm for the deal, stating, “We are thrilled to lead this investment round. Userguest’s impressive trajectory, commitment to innovation, and focus on customer satisfaction position it as a standout player in the hospitality tech space. We are confident that this funding will accelerate Userguest’s growth and enable it to continue delivering exceptional value to hotels around the globe.”
With this fresh capital, Userguest aims to advance its technology and scale its operations, cementing its position as a leading player in the hospitality tech industry.
