COREangelsMEA, a member of the global COREangels International network, has announced its latest investment in Plain Tiger, an innovative startup revolutionizing the B2B hospitality sector. The investment decision follows COREangelsMEA’s fourth investment committee, where Plain Tiger emerged as the top candidate from over 750 startup applications. While the exact investment amount remains undisclosed, the African Business Angel Network (ABAN) participated as a co-investment partner in this round.
COREangelsMEA is recognized for its unique investment model, combining financial returns with social impact through a Venture Studio-backed ecosystem. By collaborating with Kemtix Ventures, the venture builder arm of PTS Investments Holdings, the organization extends its support beyond funding. COREangelsMEA provides venture development services and hands-on mentorship through its experienced network of business angels, known as “Archangels.” This approach ensures startups like Plain Tiger receive the guidance and resources needed to scale and commercialize their innovations while reducing risks for investors.
Maha Mandour, Founding Partner of COREangelsMEA and Executive Chairperson of PTS Investments Holdings, emphasized the significance of backing purpose-driven startups. “Supporting startups that align with our values of sustainability and impact is essential for driving meaningful change,” Mandour said. “Plain Tiger exemplifies a company with both a strong business proposition and a commitment to sustainability. By investing in companies like Plain Tiger, we’re helping to create a positive impact that extends beyond financial returns.”
Plain Tiger’s B2B marketplace enables hotels to transition to sustainable supply chains quickly and cost-effectively, offering access to verified suppliers and comprehensive ESG (Environmental, Social, and Governance) data. The platform seamlessly connects hospitality businesses with high-quality, eco-friendly products and services, streamlining procurement and enhancing operational efficiency.
Oliver Baillie, Co-Founder and CEO of Plain Tiger, expressed enthusiasm about the partnership with COREangelsMEA. “This investment accelerates our journey to innovate and lead the B2B hospitality space,” said Baillie. “With their backing, we are well-positioned to drive the adoption of sustainable solutions, helping hotels achieve their net-zero commitments. The investment will allow us to further develop our platform and expand into the Middle East, particularly in the Saudi market, driving both economic and environmental benefits for the industry.”
Co-Founder Alexandra Polson echoed Baillie’s excitement, highlighting the strategic support provided by COREangelsMEA. “We’re delighted to join forces with COREangelsMEA and their experienced network to achieve our mission of promoting sustainable production and consumption globally. Together, we can accelerate hotels toward their sustainability goals.”
Fadilah Tchoumba, CEO of Africa Business Angel Network, praised COREangelsMEA’s approach to angel investing. “Under Maha Mandour’s leadership, COREangelsMEA is redefining angel investing in the MEA region by offering startups more than just capital. They provide mentorship, strategic support, and a robust venture studio model,” Tchoumba said. “Their investment in Plain Tiger demonstrates how the right partnerships can accelerate sustainable innovation, fostering growth across the African startup ecosystem. This aligns with ABAN’s mission to build strong early-stage investment networks across Africa and its diaspora.”
Plain Tiger’s partnership with COREangelsMEA positions the startup to make significant strides in the Middle Eastern market, primarily in Saudi Arabia, while contributing to the hospitality sector’s shift toward sustainable practices.
